Run a comprehensive brand positioning audit in 3-5 minutes. Diagnose clarity gaps, differentiation weaknesses, and authority blind spots preventing premium pricing. Built specifically for luxury brands, fintech companies, and premium service providers who refuse to compete on price.
Designed for premium brands — this audit prioritizes clarity, authority, and high-quality leads.
The Brand Positioning MRI™ evaluates five critical dimensions of your brand positioning strategy. Unlike generic brand audits that focus on visual design, this diagnostic reveals the strategic gaps preventing you from commanding premium positioning.
Does your value proposition communicate immediately? Can strangers explain what you do in five seconds? We assess message precision, audience specificity, and consistency across touchpoints.
Are you positioned as interchangeable or irreplaceable? This section diagnoses competitive uniqueness, language depth, category ownership, and perceived authority.
Do credibility signals establish expertise or create doubt? We evaluate proof strength, tone quality, confidence level, and the premium authority your brand projects.
Is your commercial positioning aligned with your price point? This dimension assesses offer clarity, CTA effectiveness, price-promise alignment, and lead quality.
This brand clarity audit is designed for established businesses experiencing the consequences of unclear positioning. If you recognize yourself in these scenarios, this diagnostic will reveal exactly what's blocking premium perception.
Luxury Brands
High-end service providers competing against cheaper alternatives. You deliver premium value but your positioning doesn't command premium pricing.
Fintech Companies
Financial technology brands struggling to differentiate in crowded markets. Your innovation is strong but your positioning is generic.
Premium Consultants & Agencies
Expert service providers attracting wrong-fit leads. Your expertise is world-class but your messaging attracts price-shoppers, not premium clients.
Scaling Businesses
Growing companies with inconsistent brand execution. Your positioning worked at startup scale but now creates confusion as you expand.
This is NOT for: Early-stage startups without revenue, businesses competing primarily on price, or brands satisfied with their current positioning and lead quality.
Instant diagnostic revealing whether your positioning is Fragmented (0-40), Unclear (41-70), Strong but Inconsistent (71-85), or Premium-Ready (86-100).
Detailed analysis across all five dimensions showing what's working, what's blocking authority, and what's confusing your audience.
Optional comparison framework assessing your positioning strength relative to direct competitors (when competitor URL provided).
Strategic guidance based on the iBrand Identity Transmutation Method™ — showing what to remove, distill, and elevate in your positioning.
Complete diagnostic with strategic roadmap, implementation priorities, and brand positioning framework (delivered via email).
This brand positioning audit reveals the gaps. Our Brand Alchemy services fix them systematically.
A brand positioning audit is a strategic analysis that evaluates how clearly your brand communicates its value, how distinctly it differentiates from competitors, and how effectively it establishes authority in your market. Unlike visual brand audits that focus on logos and colors, positioning audits diagnose the strategic foundation determining whether you compete on features or command premium pricing.
Most brand audits focus on visual consistency and design elements. The Brand Positioning MRI™ uses the iBrand Identity Transmutation Method™ to diagnose strategic positioning — the underlying clarity, differentiation, and authority determining whether premium clients perceive you as the obvious choice or just another option. It's designed specifically for luxury brands, fintech companies, and premium service providers, not mass-market businesses.
The diagnostic takes 3-5 minutes to complete. You'll answer 25 strategic questions across five sections, then receive instant results showing your positioning score, section-by-section diagnosis, and strategic insights. The full report with detailed recommendations is delivered via email after you provide your contact information.
This tool is designed for established luxury brands, fintech companies, premium consultants, and high-value service providers experiencing positioning challenges — unclear messaging, weak differentiation, price pressure, or wrong-fit leads. It's for founders ready to move from commodity competition to category authority, not for early-stage startups still finding product-market fit.
The complete Brand Positioning MRI™ Report includes your overall positioning score with interpretation, section-by-section diagnosis showing what's working and what's blocking authority, competitive positioning analysis (if competitor URL provided), Transmutation Insights™ based on your score tier, strategic recommendations organized by priority, implementation roadmap, and downloadable PDF. Access requires email registration.
The competitive positioning lens is a self-reported framework, not automated scraping. When you provide a competitor URL, the tool prompts reflection on key differentiation factors, then contextualizes your positioning score relative to common competitive patterns in your score tier. For deeper competitive analysis including website teardowns and messaging comparison, book a Brand Alchemy Call.
The Transmutation Method™ is iBrand Identity's proprietary brand positioning framework focused on transforming unclear, underperforming brands into clear, differentiated, premium authorities. The method follows five phases: Diagnose (audit current positioning), Distill (extract core differentiator), Design (create visual authority), Deploy (implement across touchpoints), and Dominate (establish category leadership). This audit tool reflects the Diagnose and Distill phases.
Yes, you can retake the Brand Positioning MRI™ as many times as needed. Many clients run the audit before working with iBrand Identity, then again after implementing positioning recommendations to measure improvement. Tracking your score over time reveals which positioning refinements create the strongest impact on clarity, differentiation, and authority.
Start with the section showing the lowest score — that's your biggest positioning gap. Review the diagnosis to understand what's blocking authority in that area. The Transmutation Insights™ provide strategic direction on what to remove, distill, and elevate. For scores below 70, consider booking a Brand Alchemy Call to develop a systematic positioning transformation roadmap. For scores above 85, focus on execution consistency and minor refinements.
No, the Brand Positioning MRI™ is a standalone diagnostic tool providing genuine strategic value regardless of whether you engage iBrand Identity services. The audit reveals positioning gaps and provides directional guidance. However, systematic transformation from unclear positioning to premium authority typically requires strategic expertise — book a Brand Alchemy Call to discuss your specific situation and determine if professional positioning services make sense for your goals.
The positioning score reflects your self-assessment across 16 strategic dimensions. Accuracy depends on honest evaluation of your current state versus aspirational positioning. The score is most valuable as a diagnostic baseline and tracking metric over time. For objective external assessment, professional brand audits include competitor analysis, customer perception research, and expert strategic evaluation beyond self-reported data.
This diagnostic reveals the gaps. Our Brand Alchemy services fix them systematically.If your positioning score reveals fragmentation, unclear differentiation, or authority gaps preventing premium pricing, book a 20-minute Brand Alchemy Call to discuss transforming diagnosis into strategic positioning that commands authority. Book a Brand Alchemy Call
Currently accepting 3 brand transformation clients for Q1 2026. Limited availability.
%402x.svg){kind=icon}
%402x%20(2).svg){kind=icon}
