If you’re struggling with underpricing, constant negotiation, discount requests, or clients who don’t fully respect your process, the issue is rarely “you need to charge more.”
The real problem is usually one of these:
Premium Pricing Alchemist™ is a strategic diagnostic designed to uncover exactly where your pricing breaks down — and why.
This tool walks you through five critical dimensions that determine whether your pricing can hold at a premium level:
1. Offer Architecture
How clearly your service or product is packaged, scoped, and understood.
2. Value & Differentiation
Whether your positioning justifies your price, without over-explaining.
3. Pricing Confidence & Boundaries
How secure and consistent are you when presenting your pricing?
4. Conversion Fit
If your website and messaging pre-qualify premium buyers or attract price-shoppers.
5. Authority Alignment
Whether your brand presence supports the level you want to charge.
Each section reveals friction points that silently reduce perceived value and pricing power.
At the end of the audit, you’ll receive:
This is not a calculator.
It’s a pricing diagnosis.
Premium Pricing Alchemist™ is built for:
If you’re looking for a quick trick or a generic pricing formula, this tool is not for you.
If you want pricing that feels calm, justified, and sustainable, it is.
Pricing only works when it’s aligned with:
That’s why this audit is part of the Brand Alchemy Method™.
Diagnosis comes first.
Then refinement.
Then precision.
Premium pricing only works when it’s aligned with your brand positioning, messaging, and authority.
If your pricing feels difficult to hold, the issue often starts earlier — with unclear positioning, weak differentiation, or a brand narrative that doesn’t support the level you want to charge.
That’s why this pricing audit is designed to work alongside the rest of the iBrandIdentity diagnostic framework.
If you haven’t already, we recommend starting with the Brand Positioning MRI™, our strategic diagnostic that evaluates:
👉 Run the Brand Positioning MRI™ audit
This ensures your pricing decisions are built on a solid strategic foundation — not guesswork.
For brands ready to go deeper, pricing refinement is often part of a larger strategic process that includes:
You can explore how this comes together through our Brand Strategy & Identity services, where pricing, positioning, and brand systems are developed holistically.
👉 Explore our Brand Strategy & Identity services
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If you want direct, strategic support applying the insights from this pricing audit to your business, you can book a Brand Alchemy Call.
This is not a sales call.
It’s a focused strategic conversation to determine whether refinement, restructuring, or elevation is the next step.
Premium Pricing Alchemist™ is a free strategic pricing audit that helps you evaluate whether your offer structure, positioning, and authority support premium pricing.
No. This tool does not calculate prices or suggest random numbers.
It diagnoses the strategic foundations behind pricing, which is what determines whether a price holds or collapses.
This tool is designed for premium service providers, consultants, and brands — especially in luxury, fintech, and high-trust industries.
Most users complete the audit in 5–8 minutes.
No — and that’s intentional.It will tell you why your current pricing works or doesn’t, and what must change before raising or stabilizing prices.
Yes. The audit and results overview are free.You can optionally unlock a deeper strategic report or book a Brand Alchemy call.
Brand Positioning MRI™ diagnoses clarity, differentiation, and authority.
Premium Pricing Alchemist™ focuses specifically on offer structure, pricing confidence, and conversion fit.They work best together.
You’ll see your pricing readiness score and strategic insight.
From there, you can:refine your offer independently, orbook a Brand Alchemy call to work through it strategically.
No, the Brand Positioning MRI™ is a standalone diagnostic tool providing genuine strategic value regardless of whether you engage iBrand Identity services. The audit reveals positioning gaps and provides directional guidance. However, systematic transformation from unclear positioning to premium authority typically requires strategic expertise — book a Brand Alchemy Call to discuss your specific situation and determine if professional positioning services make sense for your goals.
This diagnostic reveals the gaps. Our Brand Alchemy services fix them systematically.If your positioning score reveals fragmentation, unclear differentiation, or authority gaps preventing premium pricing, book a 20-minute Brand Alchemy Call to discuss transforming diagnosis into strategic positioning that commands authority. Book a Brand Alchemy Call
Currently accepting 3 brand transformation clients for Q1 2026. Limited availability.
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