The product,
in motion.
Product video production for brands and launches. A directed hero film with cutdowns, every format and stills — from $450, first delivery in 7 working days.
One product film, made properly, ready for every placement.
VARE is a product video production studio. A Pilot Film is $450: one 30–60 second hero film, a 15-second and a 6-second cutdown, all three formats (9:16, 1:1, 16:9) and three stills, delivered within 7 working days. For a range or a launch calendar, Essential ($650 a month, 4 films) and Signature ($1,200 a month, 8 films) keep the product on screen every week.
Every film is directed: concept, references, script and art direction are approved before anything is produced.
Sell the thing, not the effect.
Show the product before anything else.
Effects that bury the pack are the most common failure in AI product video. The product is the subject of the frame, lit and placed the way the brand would place it.
Let texture do the selling.
Lather, pour, drip, finish. Macro detail is where a product film earns attention, and where generic stock footage can’t follow.
Stay the same product from film to film.
Consistency is the hard part of generative production. On La Natura, product appearance has held steady across 20+ films and four months.
Work wherever it’s placed.
A product page, a marketplace listing, a Reel and a paid placement each need a different shape. Every film is composed for 9:16, 1:1 and 16:9 rather than cropped after.
Ecommerce, launches, ranges.
Ecommerce product video
Square and horizontal films for product pages and marketplaces, vertical cuts for social and ads, and stills for the gallery. One Pilot Film covers a hero product.
Product launch video
Direction takes 3–5 days and is approved first; production takes 1–3 weeks. Brief two to three weeks before the date and the films are ready for launch week. Under five working days is rush, at +50%.
A whole range, every month
Essential puts one product film out every week; Signature puts out two, with paid-media hook variants. Retainers run on a three-month minimum.
What you get,
exactly.
Film count, run time, formats, revisions and turnaround — on the card, before you speak to anyone.
One film, properly made. The fastest way to see how we work before committing a campaign to it.
Credited in full against your first month if you move to a retainer within 30 days.
A consistent presence rather than a campaign. One film lands every week.
First film lands within 7 working days of kickoff.
A full content system on a calendar, with variations built for paid media.
Includes a monthly read of how the work performed.
Retained white-label capacity, scoped to your pipeline. Nothing on it says us.
NDA as standard. Volume above baseline is scoped per quarter.
- Concept and creative direction
- Art direction, casting and lighting design
- Licensed music and sound design
- Colour and finish
- Captions in English and Arabic
- Source masters on delivery — the files are yours
- Paid media spend and ad account management
- Brand strategy and identity — that is iBrand Identity
- Revision rounds beyond those listed above
- Live-action or on-location shooting
A revision round is one consolidated set of notes, returned within 3 working days.
Rush delivery under 5 working days is charged at +50%.
Unused films do not roll into the following month.
Retainers run on a three-month minimum. Projects are scoped individually.
VARE takes on a limited number of productions each month, so every film is directed, not generated in bulk.
La Natura
Dr. Nahed Nassif · Medical skincare
Product film, macro and social-first formats for a medical skincare and haircare range: shampoo lather, micellar water, serum, cleanser and a treatment mask, each held to the same light and colour, with product appearance kept steady from one film to the next.
Same light. Same colour. Same product.
Facebook page performance for La Natura over a 90-day window, published with the permission of Dr. Nahed Nassif. Attention, not attribution — we don't claim these numbers as sales.
Four beats.
What the work has to do, and for whom.
One callConcept, references, script, art direction. Approved before anything is produced.
3–5 daysGeneration, edit, grade, sound.
1–3 weeksMaster film, cutdowns, every format, source files.
On scheduleWho we make product video for.
- Skincare, beauty, wellness and premium ecommerce brands
- Launches with a fixed date and no time for a studio shoot
- Ranges that need every product filmed the same way
- Agencies producing product content for their clients
- Live-action studio shoots or on-location filming
- Unboxing or review videos from real customers
- Ad buying and ad account management
- Brands that haven’t decided how they want to look (start with iBrand Identity)
Product video, answered.
How much does product video production cost?
A single Pilot Film is $450: one 30–60 second hero film, a 15-second and a 6-second cutdown, 9:16, 1:1 and 16:9, three stills and one revision round, delivered within 7 working days.
For more than one product, Essential is $650 a month for four films and Signature is $1,200 a month for eight. The Pilot is credited in full against your first month if you move to a retainer within 30 days.
How long does a product video take?
Direction — concept, references, script, art direction — takes 3–5 days and is approved before anything is produced. Production, edit, grade and sound take 1–3 weeks. A Pilot Film delivers within 7 working days. Rush delivery under five working days is +50%.
Can you make product videos for our online store?
Yes. Every film comes in 9:16, 1:1 and 16:9, which covers product pages, marketplace listings, social and paid placements, plus stills for the gallery. If a placement needs a specific spec, put it in the brief.
How do you keep the product accurate?
Accuracy is the hard part of generative production, which is why direction and references are approved before production and every film includes revision rounds. On La Natura, product appearance has held steady across 20+ films over four months.
What do you need from us?
One call about what the film has to do and who it’s for. Brand guidelines, product assets and a launch date all help. If the brand’s look isn’t decided yet, that’s a positioning conversation, and it starts at iBrand Identity.
Do you shoot live action?
No. VARE is an AI video production studio: every film is concepted, directed and produced without a physical shoot. Live-action and on-location filming aren’t included.
We’re an agency. Can you produce under our name?
Yes. The Agency Partnership is white-label production from $1,800 a month: 10 films baseline, 5 working days per film, NDA as standard, and nothing on the work says VARE.
Three questions, about forty seconds. One reply from the person who’d do the work.
More from VARE.
Ideas deserve motion.
Send a three-question brief, or book a call and talk it through with the person who’d direct the work.
No newsletter. No pitch deck. One reply from the person who’d do the work.