Every week.
On brand.
Social media video production for brands. Four or eight directed films a month, cut for Reels, TikTok, Shorts and the feed — from $650 a month.
A video team that ships every week, without hiring one.
VARE is a social media video production studio. We concept, direct and deliver 4 or 8 films a month, each in 9:16, 1:1 and 16:9, with two cutdowns, editorial stills and captions in English and Arabic. Essential is $650 a month; Signature, with paid-media variants, is $1,200. The first film lands within 7 working days of kickoff.
Want to test it first? One Pilot Film is $450, credited in full if you move to a retainer within 30 days.
Volume without a point of view.
It stops when the shoot ends.
One shoot day becomes three weeks of posts, then the feed goes quiet. Social rewards cadence, so the work runs on a monthly calendar: one film a week on Essential, two on Signature.
Every post looks like a different brand.
Freelancers, templates and trend edits drift. A recurring cast, the same light and the same colour make the feed recognisable from the first frame. La Natura has held one look across four months.
Generic AI content.
Unbriefed generation produces a thousand variations of nothing. Every film is concepted, scripted and art-directed, and that direction is approved before anything is produced.
One format, cropped everywhere.
A 16:9 ad cropped to 9:16 cuts the product out of frame. Every film is composed for vertical, square and horizontal from the start.
Formats built for every placement.
Each film is delivered as a set, not a single file.
9:16 vertical
Instagram Reels, TikTok, YouTube Shorts and Stories. The master format for most social video.
1:1 square
Feed posts on Instagram, Facebook and LinkedIn.
16:9 horizontal
YouTube, your website and presentations.
Two cutdowns per film
A 15-second and a 6-second: hooks for paid placements, bumpers and reposts.
Editorial stills
Frames pulled from each film for carousels, thumbnails and the grid.
Captions in English and Arabic
For sound-off viewing and bilingual audiences across the Gulf and Europe.
What you get,
exactly.
Film count, run time, formats, revisions and cadence — on the card, before you speak to anyone.
A consistent presence rather than a campaign. One film lands every week.
First film lands within 7 working days of kickoff.
A full content system on a calendar, with variations built for paid media.
Includes a monthly read of how the work performed.
One film, properly made. The fastest way to see how we work before committing a campaign to it.
Credited in full against your first month if you move to a retainer within 30 days.
Retained white-label capacity, scoped to your pipeline. Nothing on it says us.
NDA as standard. Volume above baseline is scoped per quarter.
- Concept and creative direction
- Art direction, casting and lighting design
- Licensed music and sound design
- Colour and finish
- Captions in English and Arabic
- Source masters on delivery — the files are yours
- Paid media spend and ad account management
- Brand strategy and identity — that is iBrand Identity
- Revision rounds beyond those listed above
- Live-action or on-location shooting
A revision round is one consolidated set of notes, returned within 3 working days.
Rush delivery under 5 working days is charged at +50%.
Unused films do not roll into the following month.
Retainers run on a three-month minimum. Projects are scoped individually.
VARE takes on a limited number of productions each month, so every film is directed, not generated in bulk.
La Natura
Dr. Nahed Nassif · Medical skincare
Medical skincare and haircare across product film, macro, founder-led content and social-first formats. A recurring cast held consistent across months, scripted dialogue in two languages, and product appearance kept steady from one film to the next.
Not a campaign. A system.
Facebook page performance for La Natura over a 90-day window, published with the permission of Dr. Nahed Nassif. Attention, not attribution — we don't claim these numbers as sales.
Four beats.
What the work has to do, and for whom.
One callConcept, references, script, art direction. Approved before anything is produced.
3–5 daysGeneration, edit, grade, sound.
1–3 weeksMaster film, cutdowns, every format, source files.
On scheduleWho we make social video for.
- Skincare, beauty, wellness and premium ecommerce brands that post every week
- Founder-led brands without an in-house video team
- Marketing teams who need fresh paid variants every month
- Brands in the Gulf and Europe that need English and Arabic captions
- Live events or on-location shoots
- Ad buying and ad account management
- Trend edits with no brand behind them
- Brands that haven’t decided how they want to look (start with iBrand Identity)
Social video, answered.
How much does social media video production cost?
Essential is $650 a month for four films, one a week. Signature is $1,200 a month for eight films, two a week, with paid-media hook variants and a monthly read of how the work performed. Retainers run on a three-month minimum.
To test the work first, a single Pilot Film is $450, credited in full against your first month if you move to a retainer within 30 days.
How many videos do we get each month?
Essential: 4 films plus 8 cutdowns, so 12 videos, and 8 stills. Signature: 8 films plus 16 cutdowns, so 24 videos, plus 16 editorial stills and 3 paid hooks on 2 films. Every film comes in 9:16, 1:1 and 16:9.
Which platforms is it made for?
Instagram Reels and feed, TikTok, YouTube Shorts and YouTube, Facebook and LinkedIn. Vertical 9:16 is the master; square and horizontal versions are composed for their placements rather than cropped.
Do you post the videos or run our ads?
No. We deliver the films and source masters; you or your agency post them. Paid media spend and ad account management aren’t included. Signature does include paid-media hook variants and a monthly read of how the work performed.
Is the video made with AI?
Yes. VARE is an AI video production studio, and every film is directed: concept, script, art direction, casting and lighting are approved before anything is produced. We don’t shoot live action or on location.
How fast do the first videos arrive?
The first film lands within 7 working days of kickoff, then one a week on Essential or two a week on Signature. A revision round is one consolidated set of notes, returned within 3 working days.
We’re an agency. Can you produce under our name?
Yes. The Agency Partnership is white-label production from $1,800 a month: 10 films baseline, 5 working days per film, NDA as standard, and nothing on the work says VARE.
Three questions, about forty seconds. One reply from the person who’d do the work.
More from VARE.
Ideas deserve motion.
Send a three-question brief, or book a call and talk it through with the person who’d direct the work.
No newsletter. No pitch deck. One reply from the person who’d do the work.