An iBrand Identity StudioVision
into motion.
AI video production for brands and agencies. Campaign films, product video and social content — concepted, directed and delivered. Brand-led, not prompt-led.
A standing constraint
we set ourselves.
One brief. One impossible condition. One film. Not to show what the tools can render — to show what happens when an idea has nowhere easy to go.
Because the work that gets remembered was never the work that was easy to shoot.
Building a world.
Campaign films, product launches and content systems built around what the brand is trying to become — not around what was possible to shoot.
- Skincare, beauty, wellness and premium ecommerce
- Product video, launch films, social-first formats
- One film, or a system that ships every month
Who need one built.
White-label video production under your name. You hold the client and the strategy. We produce — and nothing on it says us.
- Branding, advertising, social and performance agencies
- Retained capacity, scoped to your pipeline
- Your direction, your timeline, your credit
We don't start
with prompts.
Production used to begin with what was possible to shoot. Budget set the frame, then the idea was cut down to fit inside it. That constraint is gone — and what replaces it isn't a model. It's direction.
A generative pipeline will produce a thousand variations of nothing.
What makes work feel expensive is what it has always been: a point of view, held consistently, across every frame. So we brief the way a production company briefs — concept, art direction, casting, lighting, pacing, sound — and only then produce.
The tools changed. The craft didn't.
Four ways in.
Campaign Production
Concept, hero film, and the full set of cutdowns and formats a campaign actually needs.
Product Launches
Product video production and creative direction, built around a launch window.
Creative at Volume
Performance-led social media video with real variation — different angles, different hooks, one brand.
White-Label Production
Production capacity for agencies. Your client, your name, our output.
La Natura
Dr. Nahed Nassif · Medical skincare
Skincare and haircare across product film, macro, founder-led content and social-first formats. A recurring cast held consistent across months, scripted dialogue in two languages, and product appearance kept steady from one film to the next.
Not a campaign. A system.
Facebook page performance for La Natura over a 90-day window. Attention, not attribution — we don't claim these numbers as sales.
Four beats.
What the work has to do, and for whom.
One callConcept, references, script, art direction. Approved before anything is produced.
3–5 daysGeneration, edit, grade, sound.
1–3 weeksMaster film, cutdowns, every format, source files.
On scheduleScoped to the brief.
Not to how many generations a model produces.
One film, two cutdowns, one revision round. The fastest way to see how we work before committing a campaign to it.
From $450Four films a month with formats and stills. For a brand building a consistent presence rather than running a campaign.
$650 / monthEight films a month, editorial stills and paid variations. A full content system, shipped on a calendar.
$1,200 / monthRetained white-label capacity, scoped to your pipeline.
From $1,800 / monthRetainers run on a three-month minimum. Projects are scoped individually.
Founding studio rates — our first five clients. Your rate holds for twelve months.
Production capacity, under your name.
You hold the relationship, the strategy and the client. We produce the work — to your direction, on your timeline, with nothing on it that says us.
For agencies whose clients are asking for this, and who'd rather not build a production department to answer them.
VARE is the production studio of iBrand Identity, a brand strategy and identity practice founded by Martina Boshra.
Which is why the work begins with positioning, not a prompt.
ibrandidentity.com →Ideas deserve motion.
Three questions. About forty seconds. Then we'll tell you how we'd make it.
Got it.
We'll come back to you within two working days — usually with a question about the brief before anything else.
If you'd rather talk it through now, the calendar's open:
Book 20 minutes