Directed,
not generated.
AI video production for brands and agencies. Campaign films, product video and social content — concept, script and art direction approved before a single frame is produced.
AI video production, run like a production company.
VARE is an AI video production company. Every film starts the way a shoot would: a brief, a concept, references, a script and art direction, approved before anything is generated. Then generation, edit, grade and sound. You receive a master film, cutdowns, 9:16, 1:1 and 16:9 versions and source files.
One Pilot Film is $450. Monthly production starts at $650. White-label for agencies starts at $1,800 a month.
The tool isn’t the problem.
Nobody directed it.
A generative pipeline will produce a thousand variations of nothing. What makes work feel expensive is what it has always been: a point of view, held across every frame.
Nothing stays consistent.
Faces drift, products change shape, light jumps between shots. Holding one cast, one product and one look across many films is the hard part, and the part we build the process around.
It starts with a prompt.
We start with positioning. VARE is the production studio of iBrand Identity, a brand strategy practice, so the film begins with what the brand needs to say.
It ships as one file.
Every film is delivered as a set: master, 15-second and 6-second cutdowns, all three formats, stills and source masters.
Four kinds of AI video.
Campaign films
A hero film plus the cutdowns and formats a campaign actually needs.
Product video
Product films and launch videos with the product lit and placed the way the brand would place it. Product video production →
Social content
Four or eight directed films a month for Reels, TikTok and Shorts. Social media video production →
White-label production
Retained AI video production for agencies, under your name, with NDA as standard. Agency Partnership →
What direction looks like.
A standing constraint we set ourselves: one brief, one impossible condition, one film.
What you get,
exactly.
Film count, run time, formats, revisions and turnaround — on the card, before you speak to anyone.
One film, properly made. The fastest way to see how we work before committing a campaign to it.
Credited in full against your first month if you move to a retainer within 30 days.
A consistent presence rather than a campaign. One film lands every week.
First film lands within 7 working days of kickoff.
A full content system on a calendar, with variations built for paid media.
Includes a monthly read of how the work performed.
Retained white-label capacity, scoped to your pipeline. Nothing on it says us.
NDA as standard. Volume above baseline is scoped per quarter.
- Concept and creative direction
- Art direction, casting and lighting design
- Licensed music and sound design
- Colour and finish
- Captions in English and Arabic
- Source masters on delivery — the files are yours
- Paid media spend and ad account management
- Brand strategy and identity — that is iBrand Identity
- Revision rounds beyond those listed above
- Live-action or on-location shooting
A revision round is one consolidated set of notes, returned within 3 working days.
Rush delivery under 5 working days is charged at +50%.
Unused films do not roll into the following month.
Retainers run on a three-month minimum. Projects are scoped individually.
VARE takes on a limited number of productions each month, so every film is directed, not generated in bulk.
La Natura
Dr. Nahed Nassif · Medical skincare
Medical skincare and haircare across product film, macro, founder-led content and social-first formats. A recurring cast held consistent across months, scripted dialogue in two languages, and product appearance kept steady from one film to the next.
Not a campaign. A system.
Facebook page performance for La Natura over a 90-day window, published with the permission of Dr. Nahed Nassif. Attention, not attribution — we don't claim these numbers as sales.
Four beats.
What the work has to do, and for whom.
One callConcept, references, script, art direction. Approved before anything is produced.
3–5 daysGeneration, edit, grade, sound.
1–3 weeksMaster film, cutdowns, every format, source files.
On scheduleWho we work with.
- Skincare, beauty, wellness and premium ecommerce brands
- Brands that want campaign-level film without a shoot budget
- Branding, advertising, social and performance agencies who need production capacity
- Brands in the Gulf and Europe that need English and Arabic captions
- Live-action or on-location filming
- Ad buying and ad account management
- Unbriefed volume generation
- Brands that haven’t decided how they want to look (start with iBrand Identity)
AI video production, answered.
How much does AI video production cost?
A single Pilot Film is $450: one 30–60 second hero film, two cutdowns, three formats and three stills. Monthly production is $650 for four films (Essential) or $1,200 for eight with paid-media variants (Signature). The Agency Partnership starts at $1,800 a month.
The Pilot is credited in full against your first month if you move to a retainer within 30 days. Retainers run on a three-month minimum.
How is this different from using an AI video tool?
A tool generates; a production company directs. Every VARE film has a concept, references, a script and art direction approved before anything is produced, then an edit, grade and sound pass. The result is a film built around your brand, not a template.
How long does an AI video take?
Direction takes 3–5 days and is approved first. Production, edit, grade and sound take 1–3 weeks depending on scope. A Pilot Film delivers within 7 working days. Rush delivery under five working days is +50%.
Can you keep our product and people consistent?
That’s the hard part of generative production and the reason most of it looks disposable. On La Natura, a recurring cast and product appearance have held steady across 20+ films over four months.
Who owns the films?
You do. Source masters are delivered with every film. Licensed music and sound design are included.
Do you work white-label for agencies?
Yes. The Agency Partnership is from $1,800 a month: 10 films baseline, 5 working days per film, briefs answered within 48 hours, NDA as standard, and nothing on the work says VARE.
What isn’t included?
Paid media spend and ad account management, brand strategy and identity (that’s iBrand Identity), revision rounds beyond those listed, and live-action or on-location shooting.
Three questions, about forty seconds. One reply from the person who’d do the work.
More from VARE.
Ideas deserve motion.
Send a three-question brief, or book a call and talk it through with the person who’d direct the work.
No newsletter. No pitch deck. One reply from the person who’d do the work.