Say one thing.
Beautifully.
Brand video production that starts from strategy. Brand films, brand story videos and monthly brand content — directed by the studio of a brand strategy practice, from $450.
A brand video is a position, filmed.
VARE is the video production studio of iBrand Identity, a brand strategy practice. Every brand video starts with what the brand needs to be known for, then a concept, references, a script and art direction, approved before anything is produced. You receive a master film, 15-second and 6-second cutdowns, 9:16, 1:1 and 16:9 versions, stills and source masters.
Every film is made with AI and directed, not shot on location. A Pilot Film is $450; monthly brand content starts at $650.
Make the brand unmistakable.
Say one thing.
Most brand videos try to say everything the company does and leave the viewer with nothing. A brand film carries one idea: the thing the brand should be known for. If that idea isn’t decided yet, it’s a brand strategy question, and it’s cheaper to answer before production than after.
Look like the brand in every frame.
Colour, light, pace, type and casting are brand decisions, not edit choices. They’re set in art direction and approved before anything is produced, so the film looks like the brand, not like the tool that made it.
Hold the look from film to film.
A brand is built by repetition. On La Natura, one cast, one light and one colour have held across 20+ films over four months.
Work wherever it runs.
A homepage hero, a Reel, a pitch deck and a paid placement need different shapes. Every film is composed for 9:16, 1:1 and 16:9 from the start, rather than cropped after.
Three kinds of brand video.
Brand film
A 30–60 second hero film that states what the brand stands for. Use it on the homepage, in launches and at the top of every campaign. One Pilot Film covers it.
Brand story video
The why behind the brand: the founder’s point of view, the problem it exists to solve, or the standard it holds itself to. Scripted, directed and produced without a shoot day.
Brand content, every month
Four or eight directed films a month that keep the brand on screen in one recognisable look. Social media video production →
Most brand video agencies start at the camera.
VARE starts one step earlier.
Positioning
What the brand should be known for, and for whom. If it’s already written down, we work from it. If it isn’t, iBrand Identity can define it first with a one-week positioning sprint. Meet the brand strategist →
Direction
Concept, references, script and art direction take 3–5 days and are approved before production starts.
Production
Generation, edit, grade and sound take 1–3 weeks depending on scope. A Pilot Film delivers within 7 working days.
What you get,
exactly.
Film count, run time, formats, revisions and turnaround — on the card, before you speak to anyone.
One film, properly made. The fastest way to see how we work before committing a campaign to it.
Credited in full against your first month if you move to a retainer within 30 days.
A consistent presence rather than a campaign. One film lands every week.
First film lands within 7 working days of kickoff.
A full content system on a calendar, with variations built for paid media.
Includes a monthly read of how the work performed.
Retained white-label capacity, scoped to your pipeline. Nothing on it says us.
NDA as standard. Volume above baseline is scoped per quarter.
- Concept and creative direction
- Art direction, casting and lighting design
- Licensed music and sound design
- Colour and finish
- Captions in English and Arabic
- Source masters on delivery — the files are yours
- Paid media spend and ad account management
- Brand strategy and identity — that is iBrand Identity
- Revision rounds beyond those listed above
- Live-action or on-location shooting
A revision round is one consolidated set of notes, returned within 3 working days.
Rush delivery under 5 working days is charged at +50%.
Unused films do not roll into the following month.
Retainers run on a three-month minimum. Projects are scoped individually.
VARE takes on a limited number of productions each month, so every film is directed, not generated in bulk.
La Natura
Dr. Nahed Nassif · Medical skincare
Medical skincare and haircare across product film, macro, founder-led content and social-first formats. A recurring cast held consistent across months, scripted dialogue in two languages, and one look kept steady from one film to the next.
Not a campaign. A brand.
Facebook page performance for La Natura over a 90-day window, published with the permission of Dr. Nahed Nassif. Attention, not attribution — we don't claim these numbers as sales.
Four beats.
What the work has to do, and for whom.
One callConcept, references, script, art direction. Approved before anything is produced.
3–5 daysGeneration, edit, grade, sound.
1–3 weeksMaster film, cutdowns, every format, source files.
On scheduleWho we make brand video for.
- Founder-led brands that want a brand film without a shoot budget
- Skincare, beauty, wellness, hospitality and premium ecommerce brands
- Brands launching, rebranding or entering a new market
- Agencies that need brand film capacity under their own name
- Live-action, documentary or on-location filming
- Filmed interviews and testimonials with real people
- Ad buying and ad account management
- Corporate training and explainer videos
Brand video, answered.
What is brand video production?
Brand video production is making films whose job is to build the brand rather than sell a single product: what it stands for, how it looks and sounds, and why it’s worth choosing. A brand film, a brand story video and a monthly series in one consistent look are the three common forms.
How much does a brand video cost?
A single Pilot Film is $450: one 30–60 second brand film, a 15-second and a 6-second cutdown, 9:16, 1:1 and 16:9, three stills and one revision round, delivered within 7 working days.
For ongoing brand content, Essential is $650 a month for four films and Signature is $1,200 a month for eight. The Pilot is credited in full against your first month if you move to a retainer within 30 days. Retainers run on a three-month minimum.
Is the video filmed or made with AI?
Made with AI, and directed. Every film has a concept, references, a script and art direction approved before anything is produced, then an edit, grade and sound pass. We don’t film live action, interviews or on location.
What is the difference between a brand video and a product video?
A product video sells one thing: the pack, the texture, the result. A brand video sells the reason to choose the brand at all. Many brands need both, and both can come from the same engagement.
What do you need from us?
One call about what the film has to do and who it’s for. Brand guidelines, a positioning statement and product assets all help. If the positioning isn’t decided yet, start with the free positioning statement worksheet or a sprint with iBrand Identity.
How long does a brand video take?
Direction takes 3–5 days and is approved first. Production, edit, grade and sound take 1–3 weeks. A Pilot Film delivers within 7 working days. Rush delivery under five working days is +50%.
Who owns the films?
You do. Source masters are delivered with every film. Licensed music and sound design are included.
Three questions, about forty seconds. One reply from the person who’d do the work.
More from VARE.
Directed AI films: concept, script and art direction approved first.
One film, done properlyProduct video productionHero product films and launch videos, from $450.
Before the videoBrand strategyIf the position isn’t decided yet, it comes first. That’s iBrand Identity.
Ideas deserve motion.
Send a three-question brief, or book a call and talk it through with the person who’d direct the work.
No newsletter. No pitch deck. One reply from the person who’d do the work.