Entity clarity
An assistant has to know what you are before it can recommend you. One consistent description, used everywhere, is the foundation.
Free AI search visibility scorecard
Sixteen checks. About four minutes. A clear list of what to fix first.
In short
Brands show up in AI answers when they are easy to describe, answer real questions directly, are confirmed by other sources and can be read by AI crawlers.
Score all four in four minutes below.
More buyers now ask an AI assistant before they ask Google: who should I hire, what does it cost, is this company any good. The assistant answers with the brands it can describe and confirm. Everyone else is left out.
This free AI search visibility scorecard checks the four things that decide whether you are in that answer: how clearly you describe yourself, how directly your site answers questions, what other sources say about you, and whether AI crawlers can read your pages. It is a self-assessment, so nothing is scanned or sent until you ask for the plan.
AI visibility is a positioning problem before it is a technical one: an assistant can only recommend a brand it can describe. If the description is unclear, start with the free Brand Positioning MRI™ or a brand audit; the full method is on brand strategy consulting.
Score your brand
Yes, partly or no. Be strict: a “partly” you fix this month is worth more than a generous “yes”.
Your AI search visibility score
Get your AI visibility action plan
Every gap you marked, turned into a specific fix and put in order of impact, plus five prompts to test what AI assistants say about you today.
Your action plan, in order
The prompt test
Ask ChatGPT, Gemini and Perplexity these, with your details filled in. Note whether you are named, and whether the description is right. Repeat in a month.
Next: check how clearly your brand reads with the free Brand Positioning MRI™, see what a brand audit covers, or book a free 30-minute call with Martina.
Why these four
An assistant has to know what you are before it can recommend you. One consistent description, used everywhere, is the foundation.
Assistants quote direct answers. Pages that open with the answer, and say what things cost, give them something to use.
What you say about yourself counts for less than what others say. Reviews, mentions and listings confirm the story.
None of it matters if the content cannot be read: blocked crawlers, unindexed pages and text trapped in images all hide you.
Scores
| Score | What it means | |
|---|---|---|
| Ready to be recommended | 85%+ | AI assistants have what they need to describe you accurately. Keep it current and keep earning mentions. |
| Visible, with gaps | 65%+ | You are findable, but one pillar is holding you back. Fix that first. |
| Hard to describe | 40%+ | An AI could find you, but would struggle to say clearly what you do or why you are the right choice. |
| Largely invisible | Under 40% | AI assistants have little to work with yet. Start with entity clarity: it makes every other fix work harder. |
The score is the share of the 32 available points: yes = 2, partly = 1, no = 0. It measures the signals, not your ranking in any particular AI tool, which nobody can promise.
Straight answers
Four things matter most. Be easy to describe: one clear sentence about what you do, for whom, used everywhere. Answer real questions directly on your pages, including price. Earn mentions and reviews on sites you do not control. And make sure AI crawlers and search indexes can read your pages. The scorecard above checks all four.
It is how likely an AI assistant such as ChatGPT, Gemini, Perplexity or Google’s AI Overviews is to mention your brand, and describe it accurately, when someone asks about what you do.
It overlaps. Good SEO still matters, because many assistants draw on search indexes. The difference is emphasis: AI answers reward clear, quotable statements and independent confirmation more than keyword targeting alone. Some call it GEO, generative engine optimisation.
No one can. You can only make the accurate version easy to find and easy to confirm: a consistent description, direct answers and mentions on trusted sites. That is what the scorecard measures.
No. It is a self-assessment: you answer sixteen questions and it scores your answers. Nothing is checked or stored until you ask for the action plan. For an outside view of how your brand reads, try the free Brand Positioning MRI™.
Yes, it is free, and your score appears straight away. The ordered action plan and the prompt test unlock when you add your name and email; you will only get occasional emails if you tick the box.
One step
If your score shows the description itself is the problem, start with the free Brand Positioning MRI™, or book a call to talk it through.
In this topic
Written by Martina Boshra, founder of iBrand Identity and creator of The Transmutation Method™. Brand strategist for founders and service businesses across the US, Europe and the Gulf.Last updated: October 2026
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