You raised your prices, the brand didn’t follow
Clients judge the price by what they see first. A brand that looks like the old price point makes every quote harder.
For established brands that look older than the business
Your business has moved on. Your brand should catch up, without starting again.
In short
A brand refresh updates your logo, colour, typography, imagery, voice and website while keeping your name, positioning and recognisable assets.
Refreshed identity and guidelines from $3,500 in about three weeks; with a refreshed website from $7,500 in about six weeks.
Most brands don’t need to be replaced. They need to be brought up to date: a logo that works on a phone screen, colours and type that look like your current prices, and materials that finally match each other.
iBrand Identity is a brand refresh agency for founder-led and service businesses. We keep what customers already recognise, fix what is holding you back, and hand over a system your team can keep consistent.
The signs
Clients judge the price by what they see first. A brand that looks like the old price point makes every quote harder.
Website, proposals, social profiles and signage look like different companies. Consistency reads as reliability.
Designed for print, it blurs as a favicon, an app icon or a profile picture, where most people now see it.
Refresh or rebrand?
A refresh is the right call when the meaning is still right and only the expression is out of date.
| Brand refresh | Rebrand | |
|---|---|---|
| What changes | Logo refinement, colour, type, imagery, voice, website | Positioning, often name, audience and offer |
| What stays | Name, positioning, recognisable assets | Sometimes very little |
| Choose it when | The brand looks dated, inconsistent or cheaper than your work | The business has changed or customers can’t tell why you are different |
| Risk to recognition | Low | Higher; needs a transition plan |
| Typical timeline | 3 to 6 weeks | 2 to 3 months |
Need the full rebrand? See our rebranding services.
What we change and what we keep
| What we do | |
|---|---|
| Logo | Refine and redraw; add horizontal, stacked and icon versions for every size |
| Colour | Adjust for contrast, accessibility and a more premium feel; keep the colour people know you by |
| Typography | Move to typefaces that work on screen and in print, with clear hierarchy rules |
| Imagery | Define one photography and graphic style so every channel looks related |
| Voice and messaging | Sharpen your key messages and tone; the promise stays the same |
| Guidelines | Write the rules down so the refreshed brand doesn’t drift back within a year |
| Website | Bring it in line with the refreshed identity (Brand Growth Alchemy™) |
How it works
The same method whatever the size of the brand.
Website, social, proposals, email, print. What is inconsistent, what is dated, what customers recognise. A brand audit can be the first step on its own.
One sentence: who you are for and why you are different. If it no longer fits, we tell you before any design starts.
We list the assets customers know you by and keep them. Everything else is open to change.
Logo, colour, type, imagery and voice developed together, never one piece at a time.
Clear rules for your team, your printer and any future designer.
Website, profiles, templates and signatures switch together, with a short note to clients explaining the change.
Our work
A complete identity and website for a travel company, built in four weeks. Read the case study →
Positioning and a burgundy-and-gold identity system for a crypto platform for women. Read the case study →
The free Brand Positioning MRI™ shows whether you need a refresh or a rebrand in five minutes.
Choose your starting point
Published prices, so you can compare before you call.
| The Catalyst™ | The Alchemy Foundation™ | The Brand Growth Alchemy™ | |
|---|---|---|---|
| Best for | Checking the positioning still holds | A refreshed identity and guidelines | Refreshed identity plus website |
| Timeline | 1 week | 3 weeks | 6 weeks |
| Includes | Positioning check, ideal client, messaging, 5-competitor scan | Everything in Catalyst plus refined logo system, colour, type, guidelines, voice guide | Everything in Foundation plus five-page website and search foundation |
| Investment | From $1,200 | From $3,500 | From $7,500 |
Founding rate: the first five clients in each tier take 30% off. Full details on the services page.
Is this for you?
Straight answers
A brand refresh service updates how an existing brand looks and sounds while keeping its name, positioning and the assets customers already recognise. It usually covers an audit, a refined logo, colour, typography, imagery, tone of voice, brand guidelines and, if needed, the website.
A refresh changes the expression; a rebrand changes the meaning. If customers understand what you do and why you are different but the brand looks dated, you need a refresh. If they don’t, you need to revisit positioning, which is a rebrand. Our guide to brand refresh vs rebrand goes deeper.
From $1,200 for a one-week positioning check, from $3,500 for a refreshed identity with brand guidelines, and from $7,500 with a refreshed five-page website. The first five clients in each tier take 30% off. See every tier on the services page.
About three weeks for a refreshed identity and guidelines, and about six weeks when the website is included. The rollout is planned so everything changes on the same day.
We refine it rather than replace it: simplify details that disappear at small sizes, redraw the letterforms, and add horizontal, stacked and icon versions. Existing customers should recognise it instantly.
Then we tell you before any design starts. The first step of every refresh is confirming that your positioning still holds. If it doesn’t, new visuals would only make an unclear message look better.
One step
Start with a free Brand Positioning MRI™: five minutes to see whether a refresh is enough.
Keep exploring
Written by Martina Boshra, founder of iBrand Identity and creator of The Transmutation Method™. Brand strategist for founders and service businesses across the US, Europe and the Gulf.Last updated: September 2026
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