Everyone claims the same things
“Innovative, end-to-end, trusted partner.” When every competitor says it, no buyer hears it.
For B2B service firms, SaaS & consultancies
In B2B, you are not chosen by a person. You are chosen by a committee.
The buyer who finds you still has to convince a budget holder, a user and whoever signs off the risk. Most B2B brands give that person nothing to forward: a generic homepage, a features list and a logo that looks like everyone else in the category.
iBrand Identity is a B2B branding agency for founder-led companies: positioning that a buying group can repeat, then the identity, website and sales language that make you the safe choice.
Short answer: B2B branding makes a company easy to recommend, easy to justify and safe to choose for everyone in the buying group. Positioning from $1,200; identity from $3,500; with website from $7,500.
The problem
B2B buyers do most of their research before they ever contact you.
“Innovative, end-to-end, trusted partner.” When every competitor says it, no buyer hears it.
Buying groups approve outcomes and reduced risk. A features list leaves your champion to make the case alone.
The user, the budget holder and the approver each need a reason on the page. Most sites serve only one of them.
What works
The rules we apply to every business-to-business brand.
Buyers compare you with doing nothing, hiring in-house or the incumbent. Name that choice.
One sentence the person who found you can repeat in a meeting without you there.
Outcome for the budget holder, ease for the user, safety for the approver.
Named clients, real timelines and exact scope beat logo walls and adjectives.
Consistency across site, deck and proposal reads as stability.
B2B buyers research alone. Content that explains your method does the first sales call for you.
The scope
| What it covers | Why it matters in B2B | |
|---|---|---|
| Positioning | Who you are for, the alternative you replace, why you over the incumbent | Gets you on the shortlist |
| Messaging framework | Core narrative, messages per buyer role, proof points | Lets a champion sell you internally |
| Visual identity | Logo system, colour, typography, deck and proposal templates | Signals scale and stability |
| Website | Five to twelve pages, conversion copy, search foundation | Where buying groups do their research |
How we position
Positioning is the same discipline whoever the buyer is: choose one audience, name the alternative you replace, and make every asset prove it. For Femmix we moved a crypto platform from “another app” to a specific, defensible position, then built the identity to carry it.
Choose your starting point
| The Catalyst™ | The Alchemy Foundation™ | The Brand Growth Alchemy™ | |
|---|---|---|---|
| Best for | Agreeing the position | A B2B identity system | Identity plus a website buying groups trust |
| Timeline | 1 week | 3 weeks | 6 weeks |
| Includes | Positioning, ideal client, messaging, 5-competitor scan | Everything in Catalyst plus logo system, colour, type, guidelines, voice guide | Everything in Foundation plus five-page website and search foundation |
| Investment | From $1,200 | From $3,500 | From $7,500 |
Founding rate: the first five clients in each tier take 30% off. Full details on the services page.
Is this for you?
Straight answers
B2B branding is the positioning, identity and message a company uses to be chosen by other businesses. It has to work for a buying group, not one person: the user, the budget holder and the person who signs off the risk.
B2B purchases are larger, slower and made by several people who each need a different reason to say yes. The brand has to make you easy to recommend internally, easy to justify on cost, and safe to choose.
From $1,200 for a one-week positioning sprint, from $3,500 for positioning plus a complete identity, from $7,500 with a five-page website, and from $15,000 for a full transformation with a website of up to twelve pages. See the services page.
About three weeks for positioning and identity, six weeks with a website, and eight to ten weeks for a full transformation. Stakeholder review rounds are planned into the schedule from day one.
The messaging framework and identity carry directly into decks, proposals and one-pagers. We design the templates; large volumes of sales collateral are scoped separately.
Founder-led B2B service firms, consultancies, SaaS and fintech companies selling to businesses. For advisory and consulting firms, see professional services branding.
One step
Start with a free Brand Positioning MRI™: a five-minute diagnostic on how your brand reads to a buyer.
Keep exploring
Written by Martina Boshra, founder of iBrand Identity and creator of The Transmutation Method™. Brand strategist for founders and service businesses across the US, Europe and the Gulf.Last updated: September 2026
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Strategic brand transformation boosted our engagement & conversions
Martina completely transformed FEMMIX into the brand I always envisioned. She took our mission of empowering women in the Web3 and crypto space and brought it to life with a stunning logo and a website that’s both beautiful and user-friendly.
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Thanks to her creativity and strategic approach, we’ve seen a big boost in engagement, community growth, and conversions. Martina is not just a designer — she’s a partner who truly understands Web3 and delivers results. I couldn’t recommend her more!
Maria GrantFounder, Femmix
A beautiful, converting website that truly understood our brand
From the first call, Martina made me feel confident she understood our brand. The website is not only beautiful, but it converts. She turned my vision into something real.
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Martina unified my brand across all platforms with strategic design
Martina brought structure to my chaos. She took all the pieces — my podcast, photography, writing, speaking — and unified them into a brand that finally feels like me.
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The process was smooth, collaborative, and highly strategic. I now have an identity that works across everything I do — from my website to the show to future partnerships. If you need clarity and premium design, she’s your go-to.
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