You send people elsewhere to prove your value
If you share a PDF or LinkedIn instead of your site, the site isn’t working.
For service brands that have outgrown their website
Your website is your first meeting. Most brands turn up underdressed.
A prospect decides in seconds whether you look like the firm that charges what you charge. If the site looks smaller than the business, they leave before they read a word.
Our website redesign services start with positioning, then rebuild the site around it: conversion copy, a search foundation and a design that carries your price.
Short answer: a strategic website redesign rebuilds the message, structure and design around your positioning, with SEO built in. Five pages from $7,500 including brand work; six weeks.
Signals
If you share a PDF or LinkedIn instead of your site, the site isn’t working.
The traffic is there; the reason to act isn’t.
Services lists don’t sell. A clear position does.
Most first visits are on mobile. A desktop-first site loses them.
Every change needs a developer, so nothing changes.
No keyword structure means no one finds you who didn’t already know you.
The difference
| Refresh | Strategic redesign | |
|---|---|---|
| Changes | Colours, images, a few sections | Message, structure, design and search foundation |
| Starts with | The current site | Your positioning and your buyer |
| Fixes | Looks dated | Looks dated, unclear, and doesn’t convert |
| SEO | Usually untouched | Keyword map, technical SEO, schema, redirects |
| Right when | The brand is strong and the site is simply old | The business has outgrown the story the site tells |
The honest rule: if prospects understand what you do and still don’t enquire, refresh. If they don’t understand what makes you different, redesign.
The scope
Case study
“Before working with Martina, KEMET Reisen had no brand, no website, and no digital presence. In four weeks, she built everything from scratch.”
Daniel Estasy · Managing Director, KEMET Reisen
A German-first Webflow site for a private Egypt travel company: real journey imagery, transparent service cues and a consultative enquiry path, consistent across desktop, tablet and mobile.
Straight answers
Websites are delivered inside The Brand Growth Alchemy™: from $7,500 for positioning, identity and a five-page website with conversion copy and search foundation. Larger sites of up to twelve pages sit in The Alchemy Mastery™, from $15,000. See the services page.
About six weeks for a five-page site including brand work, and eight to ten weeks for larger sites. Rush delivery is available at a surcharge.
It can if URLs change without redirects. Every redesign includes a keyword map, titles, meta, heading structure, sitemap and canonicals, and we redirect any URL that moves.
Webflow. It is fast, secure and easy for your team to edit without a developer.
Yes. Conversion copywriting for every page in scope is included. Copy beyond those pages is scoped separately.
Not always. If your positioning is clear and the identity still fits, say so on the call and we scope the work around what already works. If not, a new website on an unclear brand only makes the confusion faster. The free Homepage Trust Diagnostic is a good first check.
One step
The free Homepage Trust Diagnostic scores the credibility signals visitors judge you on in under five minutes.
Keep exploring
Written by Martina Boshra, founder of iBrand Identity and creator of The Transmutation Method™. Brand strategist for founders and service businesses across the US, Europe and the Gulf.Last updated: September 2026
Trusted by 100+ brands around the world
Strategic brand transformation boosted our engagement & conversions
Martina completely transformed FEMMIX into the brand I always envisioned. She took our mission of empowering women in the Web3 and crypto space and brought it to life with a stunning logo and a website that’s both beautiful and user-friendly.
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Thanks to her creativity and strategic approach, we’ve seen a big boost in engagement, community growth, and conversions. Martina is not just a designer — she’s a partner who truly understands Web3 and delivers results. I couldn’t recommend her more!
Maria GrantFounder, Femmix
A beautiful, converting website that truly understood our brand
From the first call, Martina made me feel confident she understood our brand. The website is not only beautiful, but it converts. She turned my vision into something real.
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Alex M.G&S Diamond
Martina unified my brand across all platforms with strategic design
Martina brought structure to my chaos. She took all the pieces — my podcast, photography, writing, speaking — and unified them into a brand that finally feels like me.
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The process was smooth, collaborative, and highly strategic. I now have an identity that works across everything I do — from my website to the show to future partnerships. If you need clarity and premium design, she’s your go-to.
Rick SaezPodcaster
Strategy-led branding, premium identity, websites and AI-powered content for founders, experts and service businesses.
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