The iBrand Identity shop
The brand strategy, presentation and guidelines templates behind our own client projects, ready for you to use with yours. Plus kits for business owners who want to get their brand right themselves.
Choose a templateEach one follows a stage of a real client project.
Pay by card or PayPalSecure checkout by Lemon Squeezy, tax worked out for you.
Download instantlyFiles on screen and by email, ready to use with clients.
For designers & studios
Discover, present, hand over. Each template is the structure we use on paid brand projects.
Not ready to buy? Our free branding questionnaire and brand strategy template guide show how we work.
Step 1 · Discover
Everything to run a brand discovery session and turn it into a strategy document clients sign off.
Best for: Designers who want to lead with strategy, not just deliver a logo.
See full detailsStep 2 · Present
A brand reveal deck that sells the thinking before the logo: strategy recap, concept story, identity and next steps.
Best for: Getting a concept approved in the first meeting.
See full detailsStep 3 · Hand over
The full guidelines system Martina uses with paying clients, strategy pages first, then the visual rules.
Best for: Full identity projects that need strategy and visual rules in one document.
See full detailsOr · Keep it short
A shorter brand style guide for small brands and quick projects: the rules people actually look up.
Best for: Logo-and-colour projects and small brands on a budget.
See full detailsBest value · coming soon
The whole client journey in one set: discovery and strategy, the reveal deck and the guidelines.
See what’s in the bundleYou save $38
Compare
Three versions, from your own brand to full client identity projects.
| Free template | Lite | Studio edition | |
|---|---|---|---|
| Price | Free | $19 | $49 |
| Made for | Your own brand | Small logo-and-colour projects | Full identity projects |
| What it covers | 13 fill-in sections, strategy to visual rules | The essentials people look up | The full system we use with paying clients |
| Format | PowerPoint (opens in Keynote and Google Slides) | Listed at launch | InDesign, Illustrator & PDF |
| Client projects | No | Yes | Yes |
| Get it | Download free | See Lite | See Studio edition |
For business owners
For owners who want a clear, consistent brand without a full agency project.
A brand kit and guidelines made for hotels, lodges and tour operators, so the brand looks the same on booking sites, brochures and every guest touchpoint.
Best for: Hotels, lodges and tour operators without an in-house designer.
See travel & hospitality brandingSee full detailsA paid one-to-one session with Martina to find what your brand is really saying and what to fix first.
Best for: Owners who feel their brand is off but can’t say why.
Ask a question firstSee full detailsPrefer it done for you? See brand identity design services
Coming soon
Most products launch over the coming weeks. Choose the one you want and we’ll tell you when it is ready.
Get told when it launches
One email when the product you choose is ready to buy. No spam.
You’re on the list
We’ll email you when it’s ready. Meanwhile, try the free versions.
Start with the free brand guidelines template, the messaging framework template or the branding questionnaire.
Before you buy
Checkout runs on Lemon Squeezy. As soon as the payment goes through you get a download link on screen and by email, and you can download the files again from that email later.
Yes. Lemon Squeezy takes cards and PayPal, and works out any sales tax or VAT for your country at checkout.
Yes. Each purchase is for one designer or studio, and you can use the templates in your own and your clients’ projects. You can’t resell, share or give away the template files themselves.
Use the free template for your own brand. Choose Lite for small logo-and-colour projects, and the Studio edition for full identity projects where the strategy pages matter as much as the visual rules. The comparison table on this page sets out the differences.
Email inquire@ibrandidentity.com and we’ll sort it out. Because the files are digital and delivered instantly, sales are otherwise final.
Join the waitlist on this page and choose the product you want. We’ll email you when it is ready to buy.
The hotel and tour operator kit and the Brand Clarity Session are made for owners. If you want the work done for you, see our brand identity design services.
Try before you buy
See how we structure brand work before you spend anything.
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Available nowRun the session
Available nowClient reveal
Available nowStudio edition