Rebrand the template
Swap in your client’s fonts, colours and logo files.
Shop / Brand Guidelines Template
Studio edition
The full brand guidelines system we hand to paying clients: 66 editable pages in InDesign, Illustrator and PDF, built to be rebranded for each of yours.
Available nowInstant download · Card or PayPal · Licensed for client work
In short
The Brand Guidelines Template (Studio edition) is the guidelines document Martina Boshra of iBrand Identity uses with paying clients, made ready for designers to use with theirs. It puts the strategy pages first (story, positioning, values, voice and messaging), then the visual rules for logo, colour, typography, imagery and applications.
| Details | |
|---|---|
| Price | $49 (one-off) |
| Made by | Martina Boshra, brand strategist and founder of iBrand Identity |
| File format | InDesign (.indd + .idml), Illustrator (.ai) and PDF. 66 pages in 16:9, A4 and US Letter |
| Delivery | Instant download after checkout |
| Licence | Your own and your clients’ projects; no resale |
| Checkout | Lemon Squeezy: cards and PayPal, tax worked out for you |
| Status | Available now |
What’s included
Shown with MAISON AUREL, a fictional boutique hotel brand, so you can see every page finished before you replace a word.
Instant download · Free fonts (Manrope and Source Sans Pro) · One-off payment
The thinking behind it
Client-ready brand guidelines explain why the brand looks and sounds the way it does, not only how. When the strategy sits at the front, everyone who uses the guidelines later can make decisions the document never covered. Visual rules alone get followed for a few months and then ignored.
How to use it
Swap in your client’s fonts, colours and logo files.
Carry over the positioning, values and voice from your discovery work.
Logo usage, colour codes, typography, imagery and applications.
Present the guidelines in a short session, not just as an email attachment.
Is it right for you?
Pairs well with
More templates coming
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Get told when it launches
One email when the product you choose is ready to buy. No spam.
You’re on the list
We’ll email you when it’s ready. Meanwhile, try the free versions.
Start with the free brand guidelines template, the messaging framework template or the branding questionnaire.
Questions
The free template is for business owners documenting their own brand. The Studio edition is the full system we use with paying clients, built to be rebranded for each of your clients and licensed for client work.
Strategy (story, positioning, values, voice, messaging) and visual rules (logo, colour, typography, imagery, applications). The Studio edition covers both, strategy first.
Long enough to answer the questions people actually ask. For most small and mid-sized brands that is 15 to 30 pages; this template runs to 66 so you can delete the sections a project doesn’t need.
Choose Lite for small logo-and-colour projects and the Studio edition for full identity projects where the strategy pages matter as much as the visual rules.
Adobe InDesign or Adobe Illustrator. The InDesign files are saved for InDesign 2026, with .idml files for older versions, and the PDF preview opens anywhere.
Yes. Use it for your own brand and for unlimited client projects, and hand finished guidelines to each client as PDF or editable files. You can’t resell or share the template itself.
Manrope and Source Sans Pro, both free under the SIL Open Font License, so there’s nothing extra to buy.
Checkout runs on Lemon Squeezy. You get a download link on screen and by email straight away.
Made by Martina Boshra, founder of iBrand Identity and creator of The Transmutation Method™. Brand strategist for founders and service businesses across the US, Europe and the Gulf.Last updated: November 2026
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© 2026 iBrand Identity. All rights reserved. Designed by Martina Boshra.